Mercado Libre Solidario - Mercado Pago

Organizer: Mercado Pago

Participant: Agenda Ambiental

🎯 Objective To promote a culture of donation in Argentina by connecting Mercado Pago users with social and environmental organizations, facilitating a simple, fast, and secure system to support impactful causes.

🚀 Main Activities

• Selection of Agenda Ambiental to be part of the Mercado Pago Donate Button, alongside other social organizations across the country.

• Promotion of the organization's work within the Mercado Pago digital platform.

• Implementation of a communication and awareness campaign on the importance of supporting environmental and social initiatives.

• Promotion of digital donation as a tool to strengthen impactful projects.

👥 Target Audience Mercado Pago app users interested in supporting social and environmental causes, as well as the community participating in Agenda Ambiental's programs and initiatives.

📊 Results Achieved

• 🌎 Agenda Ambiental's participation among more than 360 organizations that applied nationwide.

• 🤝 Inclusion in the Donate Button program during the month of July.

• 📣 Promotion of Agenda Ambiental's work to the Mercado Pago user community.

• 💚 Strengthening of collective fundraising tools and a culture of donation.

In recent years, Mercado Pago's Donate Button program has facilitated more than 300,000 donations, raising over 1 million dollars for social organizations.