Mercado Libre Solidario - Mercado Pago
To promote a culture of donation in Argentina by connecting Mercado Pago users with social and environmental organizations, facilitating a simple, fast, and secure system to support impactful causes.
2024
Julio
Argentina
Organizer: Mercado Pago
Participant: Agenda Ambiental
🎯 Objective To promote a culture of donation in Argentina by connecting Mercado Pago users with social and environmental organizations, facilitating a simple, fast, and secure system to support impactful causes.
🚀 Main Activities
Selection of Agenda Ambiental to be part of the Mercado Pago Donate Button, alongside other social organizations across the country.
Promotion of the organization's work within the Mercado Pago digital platform.
Implementation of a communication and awareness campaign on the importance of supporting environmental and social initiatives.
Promotion of digital donation as a tool to strengthen impactful projects.
👥 Target Audience Mercado Pago app users interested in supporting social and environmental causes, as well as the community participating in Agenda Ambiental's programs and initiatives.
📊 Results Achieved
🌎 Agenda Ambiental's participation among more than 360 organizations that applied nationwide.
🤝 Inclusion in the Donate Button program during the month of July.
📣 Promotion of Agenda Ambiental's work to the Mercado Pago user community.
💚 Strengthening of collective fundraising tools and a culture of donation.
In recent years, Mercado Pago's Donate Button program has facilitated more than 300,000 donations, raising over 1 million dollars for social organizations.



