Let's Value Your Electronics – Circular Economy for E-Waste
Valoremos Tus Electrónicos is a circular economy program that seeks to establish a collection circuit for waste Electrical and Electronic Devices (RAESS) in the Once neighborhood, Buenos Aires.
2021
September
Buenos Aires
Argentina
Organizer: Agenda Ambiental
Partners: CADMIRA, Centro Basura Cero, Desafío Buenos Aires Resiliente, recycling ecosystem actors.
🎯 Objective To promote the recovery, reuse, and recycling of waste electrical and electronic equipment (WEEE) through the implementation of a collection circuit and an environmental education strategy that encourages citizen participation.
🚀 Main Activities
Design and development of the program's branding and visual identity.
Development of the brand identity manual.
Development of the program's website.
Design of the digital communication strategy.
Creation of graphic content and pieces for social media.
Implementation of environmental education actions to promote the correct management of electronic waste.
👥 Target Audience Residents, merchants, and organizations in the Once neighborhood, as well as citizens interested in the proper disposal of electronic waste.
📊 Results Achieved
♻️ 28,050 kg of WEEE recovered.
💻 515 electronic devices collected.
👥 More than 60 participating donors.
🌱 More than 10,000 people made aware of the electronic waste issue.
🌍 Impact Generated
Environmental: Promotion of the circular economy through the recovery and recycling of electronic waste.
Social: Citizen awareness and strengthening of community networks around environmental care.
Economic: Boost to material valorization circuits and generation of opportunities linked to recycling.
